The Hotels located in Panama City Beach like the Sandpiper Beacon Beach Resort, are looking for American Corporate for brand sponsors for the Spring Break scheduled to be held in the year 2013. Panama City Beach has turned out to be a haven for several college as well as high school students of Spring Break every year. Panama has earned the reputation of being the called the “Spring Break Capital of the World”.
Spring Break is itself, a custom of passage ever since the 1930’s, and has since then been a well-liked yearly event in the beach of Panama City. It accelerates trade because tourists from around the world visit the country. Panama City Beach has really made its reputation in the history of Spring Break way back in the year 2000. This happened when MTV first set ashore on the famous pristine white sandy beaches with celebrity gig performances by acclaimed artists, and has climbed heights since then.
Thousands of college students visit here for successive weeks, so there lies the opportunity to promote brands. Some renowned hotels in Panama City Beach, like the Sandpiper Beacon Beach Resort, acknowledged this possibility quite early and have been effectively joining hands with brands for over a period of years. Companies like the Coors, Budwesier, Coke Zero, Jägermeister, and Monster energy drinks find it profitable to sponsor the festival.
Patrick Hazard, General Manager of the Sandpiper Beacon feels that the outcome for both the parties is good. The brands get the required exposure and expose their idea to the targeted customers while the customers enjoy free gift hampers, vouchers and other gifts. The corporate sponsors find ample scope for reaching the target customers which in fact influences the buying decisions. Successful branding and advertisement campaigns help secure the positions of the brands for a long period of time.